Essays on software, pricing, distribution, integration, and what comes after the great SaaS unbundling. From the team building Mewayz.
For fifteen years investors poured money into single-purpose tools. Then the bill came due. The math has reversed.
Stop counting dollars. Count rows. The bill that fits on one line is the bill that gets defended — and grown.
The math on per-seat seemed fair in 2012. In 2026 it's quietly punishing the teams that grow the fastest.
In a mature Salesforce org, customers actively use about 30% of what they're paying for. The other 70% is the entire business model.
HubSpot is excellent. For a 50-person SaaS sales team. For a 10-person agency it's a stretch, then a strain.
Every product talks about trust. Almost none of them let you leave. A clean, free, complete export is the only durable form of vendor trust.
There are three onboarding hours that lead to retention, and four that don't. Knowing which one a team is in by minute fifteen changes everything.
The very thing that made vertical SaaS defensible — depth — is now what customers most resent paying for.
The annual discount is the mechanism that locks the 40% of customers who regret their software choice within 90 days.
A practical playbook for auditing your software bill. Spreadsheet template included. Most teams find $4K–7K/year by lunch.
For thirty years, agencies tried to build products on the side. It almost never worked. White-label is the path that finally fits.
We're not building 150 great products. We're building 150 configurations over a small number of well-built foundations.
The durable advantage isn't shipping a better module. It's the organizational alignment to ship modules that genuinely work together.
Everyone over-imagines migration. Honest version: most SMB stacks migrate in 8–16 hours of focused work, spread across one weekend.
A 12-person agency in Austin consolidated their entire stack, then started reselling the platform under their own brand.
Intuit makes $4 billion a year in operating profit from QuickBooks. Accounting is not a $4 billion problem. The rest of the bill is structural advantage.
If every AI agent is its own subscription, you've rebuilt unbundled SaaS with GPU costs added. The integrated platforms quietly win the agent era.
Most SaaS free plans aren't free plans — they're trials wearing the word “free.” The shape that actually compounds is different.